NEW CONSTRUCTION
custom home design & representation
When you work with us, you receive interior design services included in your real estate representation. I'm your new construction advocate, with you every step of the way and communicating directly with contractors to ensure your home is just as we've imagined.
BUILDING
let's dream a little.
Lot Selection & Community Insight
You've probably already started searching for floor plans, but we truly need to start with the lot search. I have the inside scoop on upcoming developments and rural acreage going up for sale, so it's good to get started on your search early. In looking for potential lots to make sure they're a good fit, I'm assessing:
✦ Location & future property value
✦ Topography & site conditions
for desired exposure and privacy
✦ Planned developments & resale potential
Builder Selection & Negotiation
Choosing the right builder is critical. I connect you with reputable local builders, ensuring they align with your vision, budget, and timeline. Resist the urge to reach out to builders whose homes you like at the Parade of Homes (especially unrepresented), as you might be more invested in their clients' taste than their build quality or reputation.
Design & Floor Plan Guidance
With my background in design, I'm here to:

✦ Optimize your floor plan for functionality & resale value

✦ Choose smart materials & finishes that blend style and longevity
✦ Ensure your design reflects your lifestyle while staying on budget
Investment-Focused Decision Making
I guide you in making location, layout, and design choices that enhance your home’s long-term value, ensuring your investment is profitable should you ever decide to sell.
Construction Oversight & Communication
I serve as your advocate throughout the build process, helping you:
✦ Communicate effectively with your builder & contractors
✦ Monitor progress to ensure quality craftsmanship
✦ Review contracts & timelines to keep your project on track
✦ Advocate on your behalf after the sale should anything pop up once you've moved in



KIND WORDS
our clients are the best people.
SOLD OVER ASKING WITH COMPETING OFFERS OFF-MARKET
I have closed on 10 properties. You have done an excellent job and this has been the best of the 10. I appreciate all your hard work to make this happen.
BUILT THEIR DREAM HOME IN MIDDLETON, WI
Thank you so much, Kelly, for your knowledge and advice in all aspects of our new home. You made such a difference - both in our design and helping us through the emotions (and our never-ending questions!)